There are many places an agency can bring in partner solutions to increase margins yet outsourced UGC moderation is still a relatively new and unknown option. Agencies, like every other company, are constantly looking to be more profitable, or simply stay profitable, and a content moderation partner can open the door to new revenue (or increased productivity, and this should mean more revenue).
By outsourcing content moderation agencies can not only free up creative staff to do what they were hired to do but now an agency can offer a service that requires a lot of manpower without having to worry about the HR issues.
Content moderation is a tedious task if done by an experienced moderator can be done a lot quicker and with less error than by someone who has 30 tasks to complete and moderation is just one of them. By focusing on one task moderation companies can generally go through content a lot quicker than agencies are able to do in house. This translates into less hours and less money.
Another benefit of the outsourced solution is the cost per hour. Content moderation services from Winnipeg to London to New York are all in and around the same rate. Depending out what they’re doing and how many hours a day they are putting in you can expect to pay no more than $50 per hour - drastically lower than agency fees.
These savings can either be passed straight through to the end client or treated as a white label solution and billed as agency hours. Suddenly the outsourced content moderation solution starts to make a lot more sense.
What’s important to keep in mind here is the volume and the time it’s taking to moderate the content. If it’s a situation where the client is happy if the content is moderated once per day and in house staff can do that in a few minutes - and they don’t mind moderating on the weekends and holidays, than an agency will likely not benefit from working with a moderation partner.
But if you have content that needs to be moderated on a strict schedule with a quicker turnaround, or there is just enough content to be burdensome, agencies may want to look into what options are out there. It’s possible this obstacle has just become an opportunity.
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