
What does ICUC see at NAA’s mediaXchange?
April 13th, 2010 (8:32am) Dustin Plett
As people passed the ICUC Moderation Services booth at mediaXchange yesterday afternoon I found myself imagining what a similar trade show would have looked like in the past. When traffic slowed I let my mind wander…
It was easy to imagine groups of men and woman standing in front of the latest printing press technologies and endless aisles of paper and ink suppliers. I imagined pens, pencils and pads of paper. I imagined typewriters and eventually micro-cassette recorders and finally digital recorders and computers and word processors. I imagined what this would have looked like only five years ago when the thought of putting content online for free seemed risque and ridiculous and no one except a few kids from Harvard College had ever heard of Facebook.
When I would snap back to reality I would see the people I had imagined, only a few years older, but instead of excitement there was a general sense of unease and trepidation. This is not the same universe that surrounded the print media world only a few years ago and everyone in attendance is keenly aware of this.
I watched as many people who have been in the journalism field for many years walked up and down aisles with blank looks as they passed booth after booth of tech solutions to help monetize everything from new content, to outsourced content, to re-purposed content. And software solutions that promised to add value to publications by supplying endless amounts on data on readership location, readership engagement and reader sentiments.
I felt sorry for the old guard who had made this the proud medium it is today and who now seemed to be on the outside looking in. And truth be told that time they remember, that simpler time, is something I envy a little.
However, that feeling of longing for a simpler time is always replaced by the excitement of what is happening before my eyes. News is reaching more people and becoming more accessible than ever before – that’s exciting. And I can appreciate when you take the tangibles out of an industry that hinged on a deliverable that was always held in two hands it does seem bizarre. But it doesn’t have to be scary.
For the new journalists and the men and woman entering this industry in a variety of capacities there is enthusiasm about being on the cusp of something new and grand. There is excitement in being a part of something – or a time – that will be looked back on as a revolutionary time for the industry.
ICUC Moderation Services is enjoying this ride and we love being a part of giving every single reader a voice. We invite all those attending this year’s mediaxchange event to join us in welcoming in this new era of truly social media. ICUC Moderation Services is a small piece of the puzzle but we can’t help but to think professional reader comment moderation is – and will continue to be – an integral part of any successful newspaper’s online property.
If you want to talk social media and find out how effective moderation can enhance your online properties consistency, value, and bottom line come find me at the ICUC Moderation Services booth on the trade show floor.










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